In the spirit of breast cancer awareness, Danica Patrick is trading green for pink for the month of October. Her iconic green #10 GoDaddy Chevy for Stewart-Haas Racing (SHR) will be pink for upcoming NASCAR Sprint Cup Series races at Kansas Speedway, Charlotte, Talladega and Martinsville. The car was unveiled in New York City alongside the pink Chevrolet Camaro SS that served as the pace car for last months Sprint Cup Series race at Atlanta Motor Speedway and will also pace the field at Talladega and Martinsville. Following up on a $50,000 donation to the National Breast Cancer Foundation along with the Public Interest Registry , GoDaddys ‘Round-up for Charity” lets customers round their purchase up to the nearest dollar with proceeds going to the foundation. In addition, GoDaddy is also donating a portion of proceeds from sales at Patricks merchandise trailer throughout the month of October. Chevrolet will donate $200 for every lap the pink Chevrolet Camaro SS leads the field under caution for the Atlanta, Talladega and Martinsville races. Since 2011, more than $2.2 million has been raised for the American Cancer Societys Making Strides Against Breast Cancer initiative. In addition to the pink pace car program, the activities have included dealership walks, national test drive promotions and national service rebate promotions ( SHR ), see images of the scheme on the #10 Team Schemes page .
