NASCAR notable, Mike Calinoff [current #17 spotter], has spent a good part of his career creating mutually-beneficial business relationships and designing creative funding models in the motorsports arena. Now, Calinoff has created a separate entity from his successful Public Relations, Social Influence and Branding company, 140BUZZ, to serve drivers and teams in their quest for sponsorships. GENER8PARTNERS, LLC with offices in Huntersville, NC and New York, NY will specialize in experiential marketing, leveraging consumer products and business-to-business relationships to develop sponsorship programs in motorsports with a dedicated staff. ‘Were not ‘sponsor hunters, were more like matchmakers’ said Calinoff. ‘Were about creating opportunities for companies to not only gain exposure, but increase their businesses as a result of product leverage and creative relationships. The days of just vinyl on sheet metal are long gone.”( 140 BUZZ )(11-14-2013) UPDATE: Mike Calinoff leaves the spotters stand following this weekends NASCAR Sprint Cup Series finale at Homestead-Miami Speedway. Starting in 2014, Calinoff will spend more time with family and continue to grow his five companies, 140BUZZ, ENCORE140, GENER8PARTNERS, Mike Calinoff Driver Development and PopularSpeed.com which serve both the motorsports and music industries. ‘Ive been so fortunate to have worked with such a great organization like Roush Fenway and amazing talents like Matt Kenseth, Ricky Stenhouse Jr. and Trevor Bayne. I never dreamed that I would be able to enjoy the successes that I have been blessed with.” Calinoff will continue to be an engaging figure on both Twitter and Facebook. For more information on his companies visit mikecalinoff.com .
