The start of the 2014 NASCAR Sprint Cup Series season will be a story of ’23s’ for BK Racing. As the team embarks on its third season in NASCAR’s premier level beginning in just 23 days with the 56th annual Daytona 500 on February 23, the team will continue its longtime partnership with Dr Pepper aboard the renumbered 23 BK Racing Toyota Camry for Sunoco Rookie of the Year contender Alex Bowman. ‘We are excited to partner with BK Racing for the third consecutive year,’ explains Kelton Graham, vice president of sales for the Burger King account at Dr Pepper Snapple Group. ‘Like Dr Pepper, the BK Racing team is one of a kind, and we look forward to celebrating with them in Victory Lane in 2014!’ BK Racing renumbered the #93 to the #23 in 2014 as in honor of the 23 flavors in Dr Pepper. The #23 Dr Pepper Toyota Camry will carry two different paint schemes throughout the 2014 season. For day races the car will be maroon with a single-silver offset stripe and for night races silver with a maroon single-offset stripe. ‘Since we started BK Racing in February of 2012, I always wanted the #23,’ said team owner Ron Devine. ‘We feel like the relationship with Dr Pepper is very strong and this will take it to the next level.’(BK Racing), see image of the maroon scheme on the #23 Team Schemes page.(2-1-2014)
