AutoTrader.com will join Team Penske in 2014 with sponsorship of the #22 Ford Fusion and driver Joey Logano in the NASCAR Sprint Cup Series. Under the terms of the multi-year agreement, AutoTrader.com will become a season-long associate sponsor on the #22 team and will also serve as the car’s primary sponsor for the July 13 race at New Hampshire Motor Speedway (NHMS) with a special AutoTrader.com livery.
AutoTrader.com has established a successful working relationship with Penske Automotive Group (PAG) over the last few years and that partnership has now blossomed to include the Team Penske NASCAR program. Through the relationship, AutoTrader.com will help build its brand with NASCAR fans and integrate Logano and Team Penske into its marketing programs.
More than 17 million consumers visit AutoTrader.com each month to research their next vehicle purchase and browse the millions of new and used vehicles listed for sale. AutoTrader.com, the ‘ultimate automotive marketplace’, offers a comprehensive suite of online and mobile tools to help make the car shopping process easier, including Trade-In Marketplace, Private Seller services, vehicle reviews, text alerts, expert advice and more.
AutoTrader.com’s branding will be displayed on the rear quarter panel of the #22 Ford driven by Logano this season. Logano, who finished eighth in Sprint Cup Series points in 2013 after making his first Chase and collecting a win and two poles along the way, will also drive the #22 AutoTrader.com Ford Fusion in the July 13 race at NHMS.(Team Penske), see an image of the car on the #22 Team Schemes page.
