The Daytona 500 Win Version of Dale Earnhardt Jr.’s National Guard Chevy is predicted to be the best-selling die-cast car since Lionel Racing became The Official Die-Cast of NASCAR in 2010. Just 12 hours after Earnhardt took the checkered flag in the sport’s biggest race of the season, sales of the die-cast were more than double the first full day’s sales of any previous win car – including Earnhardt’s ‘The Dark Knight Rises’ Michigan Win car from 2012. The Monday after the Daytona 500, Lionel Racing was selling Earnhardt’s Raced Win car through its direct-to-consumer channel at a rate of more than 100 per hour. The company’s distributor and dealer orders are also trending at record levels.(Lionel Racing Collectibles)(2-28-2014)
