The Motorcraft/Quick Lane #21 Ford will have a different and distinctive Quick Lane look when it hits the track at Michigan on June 13-15. Quick Lane blue will replace the usual Motorcraft red that is synonymous with the Wood Brothers Racing NASCAR Sprint Cup entry. In addition to prominent Quick Lane Tire & Auto Center markings on the hood, the rear deck lid will feature the Quick Lane tag line ‘Ready to Serve,’ which refers to the company’s factory-trained technicians’ willingness to go the extra mile to provide fast and dependable service with trusted expertise to make a customer’s vehicle ready for the road. The Motorcraft logo will still be present on the new-look #21. As Quick Lane’s principal replacement parts brand, the relationship between Quick Lane and Motorcraft is critical to the success of each. Quality replacement parts is just one of the many brand tenants that Quick Lane offers to its customers. In February, Quick Lane Tire & Auto Center opened its 700th U.S. retail location, making it one of the fastest-growing auto center chains in the country. With a Quick Lane location in every state, the company is embarking on a national ad campaign to introduce its various marketplace advantages and to let customers across the nation know that Quick Lane is ‘Ready to Serve’ with convenience and confidence. Part of the campaign will feature the #21 NASCAR livery featured at the Quicken Loans 400 as well as its driver, 2011 Daytona 500 winner Trevor Bayne.(Ford/Motorcraft/Quick Lane), see an image of the scheme/car on the #21 Team Schemes page.(6-6-2014)
