Bon Bon Boom Bubble Gum sponsoring Cassill:

When the checkered flag waves at the Mid-Ohio Sports Car Course Saturday, one driver will be especially hoping the experience has been a sweet treat worthy of his car for the day. Landon Cassill will be behind the wheel of the Bon Bon Boom Bubble Gum Pops #01 Chevy. The Nationwide Children’s Hospital 200 will be the first-ever North American sports partnership for the globally renowned confectionary brand. Cassill’s #01 car is especially fitting, as Bon Bon Boom is already the top-selling brand of bubble gum pop in more than 15 countries around the world. The company was also drawn to supporting Cassill at the Nationwide Children’s Hospital 200 because of the company’s ongoing global commitment to corporate social responsibility. The race benefits the regional medical center dedicated to offering life-saving treatment to children, regardless of a family’s ability to pay.(JD Motorsports)