Jayski's NASCAR Archives

Yuengling renews sponsorship of RCR, Dillon:

Richard Childress Racing and D.G. Yuengling & Son, Inc., America’s Oldest Brewery, announced the renewal of their partnership and sponsorship of the NASCAR Nationwide Series #3 Chevy team and driver Ty Dillon for the 2015 season. Yuengling will also sponsor the #33 Chevy SS at Pocono Raceway in the NASCAR Sprint Cup Series race with Dillon behind the wheel. ‘We are thrilled to continue our great partnership with Yuengling and showcase their great products to NASCAR fans,’ said Richard Childress, chairman and CEO of Richard Childress Racing. ‘We have enjoyed working with a family-owned and operated company with such a rich heritage and tight-knit culture. It’s something we mirror here at RCR. Yuengling is an iconic American brand and the brewery has produced a quality beer for almost two centuries.’ The Yuengling beer Light Lager brand has been featured on the #3 Chevy Camaro in 2014, which is the 185-year-old company’s first season partnering with a NASCAR team. The Pottsville, Pa.-based brewery has been American Owned and Family Operated since 1829 and sells beer in 16 states.(RCR)