JR Motorsports announced a multi-year sponsorship extension with Pinnacle Foods Inc. that will start with four NASCAR XFINITY Series races in 2015 with drivers Kasey Kahne and Kevin Harvick. Pinnacle Foods is a leading producer, marketer and distributor of high-quality branded food products, and its brands can be found in more than 85 percent of American households. The sponsorship will be leveraged in store at key retailers nationwide. As it did this year with Harvick, Pinnacle Foods will continue featuring the Armour brand on JRM’s all-star car. Armour specializes in canned meats and includes Vienna sausages, chili, luncheon meat, beef stew and more. Additionally, the company’s Vlasic and Wish-Bone brands will receive primary sponsorship placement on Regan Smith’s #7 Chevy for the upcoming event at Charlotte Motor Speedway on Oct. 10, 2014.(JR Motorsports)
