Nearly 16 years ago, Autotrader created the online automotive marketplace and began a transformation in the way cars were bought and sold. In the years since, Autotrader has evolved into a digital solutions company offering a suite of tools that make car buying and selling easier for consumers, dealers and manufacturers, and attracts the largest audience of any third-party automotive site. Today the company affirms that progress with the launch of a new logo and brand identity. The new logo will soon be a star on the racetrack, as Autotrader and Team Penske will debut a new paint scheme for Joey Logano’s #22 Ford Fusion at the Ford City 500 in Bristol on April 19. The company will also evolve its highly successful advertising campaign featuring TV icons the “Dukes of Hazzard,” with refreshed creative featuring the new logo.(Autotrader)(4-4-2015)
