Monster Energy is moving to the NASCAR Sprint Cup Series while Kurt Busch is staying at Stewart-Haas Racing. The energy drink manufacturer has teamed with Busch in a multiyear agreement that will see Monster Energy co-sponsor him and the #41 Chevy SS with Haas Automation, the largest CNC machine tool builder in North America. Busch, the 2004 Sprint Cup champion and owner of 27 career victories, will debut this new sponsorship during the Oct. 30-Nov. 1 Sprint Cup race weekend at Martinsville Speedway. The #41 Monster Energy/Haas Automation Chevy SS will then become a fixture beginning with the 2016 season, whereupon Monster Energy will be the alpha sponsor (hood) for 17 races and the bravo sponsor (quarter panel) for 18 races with one full primary race sponsorship.
“I’m very happy to be back with Stewart-Haas Racing and proud to take Monster Energy to the Sprint Cup Series,” said Busch, who has won three races and three poles since joining SHR in 2014. “This is exactly where I want to be and I have two partners who want to win as much as I do.”
Monster Energy passes on traditional forms of advertising and instead earns significant brand exposure through its roster of extreme athletes. Busch, renown for a tenacious driving style that has earned him multiple wins in a Sprint Cup career spanning more than 15 years, fits the bill for Monster Energy.(Stewart-Haas Racing), see an image of the car on the #41 team paint schemes page.(10-21-2015)
