images started popping up on some websites (then were taken down) but lived on Twitter. The images were grainy images of the #48-Lowes / Superman and #88 Nationwide / Batman schemes. Hendrick Motorsports tweeted that ‘The masks will come off Jan. 19.’ Also Lowe’s Racing and Nationwide each made a tweet on the subject. The images can be seen on the #48 Team Schemes page and the #88 Team Schemes page.(1-18-2016)
UPDATE: Warner Bros. Consumer Products (WBCP) and Hendrick Motorsports unveiled the latest pairing in their ongoing partnership, featuring two special paint schemes for drivers Dale Earnhardt Jr. and Jimmie Johnson, to promote the upcoming and highly anticipated Warner Bros. Pictures film ‘Batman v Superman: Dawn of Justice.’ Batman will be represented on Earnhardt’s #88 Nationwide Batman Chevy and Superman will be featured on Johnson’s #48 Lowe’s Superman Chevy when the teammates square off during the March 20 Auto Club 500 Sprint Cup Series race in Fontana, CA. The ‘Batman v Superman: Dawn of Justice’ paint schemes were co-developed by Warner Bros. Consumer Products and Hendrick Motorsports. Earnhardt’s paint scheme will showcase the Batman emblem and textures of the Caped Crusader’s suit, while Johnson’s car will feature the iconic S-shield and Superman suit textures. Additionally, Earnhardt and Johnson will wear custom-designed fire suits during the race weekend that feature the respective Super Hero logos.
Hendrick Motorsports, along with its partners Nationwide and Lowe’s, have also teamed with WBCP to create ‘Batman v Superman: Dawn of Justice’ at-track activations for fans of all ages during the California race weekend. In addition to giveaways and themed activities, select costumes from the film will be on display. Licensed merchandise featuring the ‘Batman v Superman: Dawn of Justice’ paint schemes for the #48 and #88 cars will be available at participating retailers and online beginning Jan. 22. As part of its involvement, Nationwide is offering one lucky fan a once-in-a-lifetime opportunity to attend the premiere of the film. The prize package includes airfare, lodging, two tickets to Sunday’s race, a meet-and-greet opportunity with Earnhardt, two tickets to the red carpet premiere and more. Fans can visit nationwidebatman88.com to enter the contest.
On March 24, the eve of the ‘Batman v Superman: Dawn of Justice’ release, Lowe’s stores nationwide will host a free Superman-themed Build and Grow clinic, where families can build a wooden replica of Johnson’s Superman race car. Parents can register their children at lowes.com/buildandgrow beginning in March.(Hendrick Motorsports)
