Kevin Harvick’s #4 Chevrolet SS for Stewart-Haas Racing will feature a special Busch Beer fishing scheme this weekend for the GEICO 500 NASCAR Sprint Cup Series race at Talladega Superspeedway. The scheme will help Busch Beer kick off the return of its popular fishing program for a chance to win a once-in-a-lifetime fishing excursion with pro fisherman and seven time Angler of the Year Kevin VanDam. Beginning May 8, all Busch and Busch Light packaging will feature one of the four unique fish cans, or the grand prize: the brand new gold trophy can. The refreshed packaging will be featured on 18-, 24- and 30-packs of 12-ounce and 15-ounce cans. The graphics will represent each of the four potential grand prize trip destinations, with a particular species of game fish representing each trip’s respective geography. The four fish species and corresponding trips up for consumer voting are: Red Drum in Venice, Louisiana; Largemouth Bass in Lake St. Clair, Michigan; Cutthroat Trout in Montana; or Sockeye Salmon in Kenai River, Alaska. Consumers who find one of the 100,000 gold trophy cans randomly seeded in packs of Busch and Busch Light can capture a photo of themselves with the can and submit it online via Busch.com. They’ll then be entered for a chance to win weekly premium prizes including GoPros, sonar systems, tackle boxes, fishing bobbers and more. Five lucky consumers will be awarded the grand prize: the fishing trip of a lifetime to one of four possible destinations to go fishing with professional bass fisherman, Kevin VanDam. To celebrate the launch of the Busch fishing promotion, Harvick’s #4 Busch Fishing Chevrolet SS will prominently feature each of the four fish cans and the trophy can. The driver side will display the image of a cutthroat trout while the passenger side will feature a largemouth bass.(Stewart-Haas Racing), see an image of the car on the #4 team paint schemes page.
