In 1992, Ernie Irvan overcame an early-race penalty to pass 41 cars en route to his first victory at then-Sears Point Raceway. That same year, Save Mart Supermarkets took the green flag on what would become the raceway’s most enduring commercial sponsorship. At the upcoming Toyota/Save Mart 350, June 24-26, Save Mart Supermarkets and Sonoma Raceway will celebrate 25 years of sponsorship at the annual wine country NASCAR event. Save Mart Supermarkets’ status as either the event title or co-title sponsor in Sonoma is one of the longest running in all of NASCAR Cup racing. Save Mart served as title sponsor of the NASCAR Cup event from 1992-1997. It has combined with partners as co-title sponsor of the event since 1998. The event has been known as the Toyota/Save Mart 350 since 2007. Based in the heart of the Central Valley, Save Mart Supermarkets is committed to sourcing a wide variety of local products ensuring that ‘fresh comes first’ for neighborhoods throughout California and Northern Nevada. The company employs nearly 16,000 team members and operates 205 traditional and price impact stores under the banners of Save Mart, Lucky, FoodMaxx, S-Mart Foods, and MaxxValue Foods.(Sonoma Raceway)(6-18-2016)
