According to research by Joyce Julius, #4-Kevin Harvick recevied the most TV interviews and TV mentions in the first half of the Sprint Cup season (through Kentucky) and #18-Busch had the most interview time. They also note that there were 46 fewer (-23%) NASCAR driver TV interviews at mid-year compared to 2015 at the same point in the season.
| Driver | Interviews | Interview Time |
Mentions |
| #4-Harvick | 22 | 16:34 | 2,458 |
| #48-Johnson | 13 | 9:46 | 1,961 |
| #18-Busch | 23 | 21:11 | 1,870 |
| #78-Truex, Jr. | 17 | 17:27 | 1,792 |
| #2-Keselowski | 15 | 14:50 | 1,634 |
| #19-Edwards | 20 | 16:15 | 1,622 |
| #20-Kenseth | 10 | 6:21 | 1,522 |
| #22-Logano | 17 | 17:00 | 1,489 |
| #11-Hamlin | 17 | 11:36 | 1,349 |
| #41-Busch | 10 | 6:38 | 1,295 |
| #88-Earnhardt, Jr. | 17 | 12:26 | 1,240 |
| #24-Elliott | 14 | 7:16 | 1,049 |
| #42-Larson | 8 | 7:26 | 823 |
| #14-Stewart | 9 | 9:34 | 714 |
| #21-Blaney | 9 | 6:47 | 594 |
(7-29-2016)