Landon Cassill will bring a new partner to NASCAR’s home track this weekend. Rev the Vote Foundation will be featured on Front Row Motorsports’ #38 Ford for the Bank of America 500 Saturday night at Charlotte Motor Speedway. Rev the Vote is a non-partisan organization that works to encourage race fans to vote. The foundation uses its website, RevTheVote.com, and social media to educate fans on the electoral process and provides instructions and forms to help people register to vote. Also, to celebrate the third time Snapchat has covered NASCAR via a Live Story during the 2016 season, the iconic Snapchat ghost will share space with Rev the Vote and adorn the hood of Cassill’s #38 Ford. On Saturday, fans at Charlotte Motor Speedway will be able to share their race-day experiences with millions of Snapchatters by submitting their photo and video Snaps to the Live Story. A selection of the submitted Snaps will be packaged into a brief video, available to view on the platform for 24 hours. The 27-year-old Cassill represents the millennial demographic being targeted with encouraging messages to vote and have their voices heard in the upcoming election. Cassill is also an active Snapchatter (user name ‘landoncassill’) and regularly chats with fans on the app.(Front Row Motorsports), see image of the scheme on the #38 Team Schemes page
