Dale Earnhardt Jr. announced his version of a final act – a five-month campaign called JR Nation Appreci88ion. It will start this weekend at Daytona and carry through the end of the 2017 season, his last as a full-time NASCAR Cup Series driver. The Appreci88ion campaign will create opportunities in social media, at-track activation, fan engagement, industry participation and philanthropy to celebrate Earnhardt Jr.’s historic career while offering gestures of gratitude to everyone who made the ride possible. That includes fans, teammates, colleagues, family members, lifelong friends and anyone who influenced Earnhardt Jr.’s time in the driver’s seat. JR Nation Appreci88ion will have a heavy presence on social media with the #Appreci88ion hashtag and digital engagement opportunities throughout the five-month campaign. Earnhardt Jr. will release weekly videos recollecting memories and milestones achieved at each of the specific racing venues. Sponsors and industry partners will have featured roles as well, activating in unique ways to give back to JR Nation.(JR Motorsports)[Read More Here]
