When Matt DiBenedetto put out a video on Twitter and Facebook Tuesday morning, he never could’ve imagined the response he got. DiBenedetto went to social media asking for networking help, hoping to get introduced to the right person who might be able to put a deal together for a sponsor for his No.32 Ford for this weekend. What he instead found was an outpouring of support from his NASCAR family when Denny Hamlin graciously offered $5,000 out of his own pocket and retweeted the post to his followers.
Hamlin’s support was quickly followed by Kevin Harvick who asked to run KHI Management on the Go Fas Racing Ford and Darrell Waltrip who offered to put the Waltrip Brothers Golf Charity Championship as a sponsor as well. Not only were the offers worth a lot to the team financially, but their support led to finding primary, secondary, and associate sponsorship for DiBenedetto as well.
Zynga Poker will be represented as the primary sponsor for the No.32 team this weekend, a company that found DiBenedetto’s story through the social media campaign that caught the attention of the NASCAR community over this past week. Enlisted Nine Fight Company also saw the video DiBenedetto posted and quickly responded to the team showing their support, and joined the team as a secondary sponsor at Phoenix. Late Tuesday night, Pit Stops for Hope joined the team as an associate sponsor, completing what was already a crazy day for the No.32 team.
DiBenedetto Joins MRN Broadcast:
“The Voice of NASCAR” – welcomes Monster Energy NASCAR Cup Series driver Matt DiBenedetto to the booth as guest analyst of Saturday’s NASCAR Xfinity Series DC Solar 200 at ISM Raceway in Phoenix, Arizona. This will be the first time that DiBenedetto will be a guest radio analyst for a NASCAR event. With all of the events that have occurred this week, DiBenedetto will have plenty to talk about outside of the racing action.
“I think the fans are going to love the insight Matt is going to bring our broadcast on Saturday,” said Chris Schwartz, vice president ISC/MRN. “He has a large fan following, especially on Reddit, because of his genuine personality and clever wit. It’s going to be fun listening in.”
— Ga Fas Racing —