UPDATE: Saturday’s NASCAR Cup Series Kansas 400 earned a 1.2 rating and 2.04 million viewers on FS1, down 25% in ratings and 22% in viewership from last year (1.6, 2.6M) and down 36% and 35% respectively from 2016 (1.9, 3.1M).
Kevin Harvick’s win delivered the lowest rating and viewership in the history of the race (dates back to 2010). The previous lows were set last year.
Excluding rainouts, it tied the lowest NASCAR Cup Series rating at any track since at least 2000, matching last year’s fall Richmond race on NBCSN. It was the fourth Cup Series race in the past year with a rating at or below 1.3; prior to last season, no race had dipped below a 1.5.
Original post: 5-14-2018
.@FS1 earned a 1.23 overnight rating for Saturday night's #KCMasterpiece400 @kansasspeedway, as compared to a 1.46 for last year's race.
— Race projects as one of FS1's top five most watched events of '18.
— Top three markets:
o Greenville: 4.8
o Greensboro: 4.2
o Richmond: 3.8 pic.twitter.com/O9DmKSPuZ2— Adam Stern (@A_S12) May 14, 2018