UPDATE: Last Saturday’s NASCAR All-Star Race had a 1.5 rating and 2.5 million viewers on FS1, down a tick in ratings and 14% in viewership from last year (1.6, 2.9M) and down 25% in both measures from 2016 (2.0, 3.3M).
It was the lowest rated NASCAR All-Star Race since at least 2005 and – per Sports Business Daily – the least-watched since at least 2003. The previous lows were set last year.
Not surprisingly, the All-Star Race trailed the competing Celtics-Cavaliers (4.0, 6.8M) and Capitals-Lightning (1.7, 2.9M) conference final games. Even so, it ranked as the fourth-most watched sporting event of the weekend – trailing the aforementioned games and Rockets-Warriors on Sunday night (4.6, 7.8M).
Original post 5-20-2018:
— Top three markets:
o Greenville: 6.2
o Charlotte: 6.1
o Richmond: 5.8
— Adam Stern (@A_S12) May 20, 2018