For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
Began recording the times at the Invocation of the race at 2:16 PM, and stopped at the waving of the checkered flag at 5:16 PM (all times are EDT). Did not keep records for the pre- and post-race coverage.
NBCSN was the broadcast team for this event. This was their first race of the 2018 season.
Total number of commercials: 112
Total number of companies or entities advertised: 56
Number of traditional commercials (not split-screen): 83
Total number of companies or entities advertised: 52
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 29
Total number of companies or entities advertised: 16
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast:5
Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 105
Total number of companies or entities advertised in brief promos or crawlers: 22
Start time to record race/commercial periods: 2:16 PM
End time to record race/commercial periods: 5:16 PM
Total minutes of complete race broadcast: 180
Minutes of race broadcast: 142
Minutes of traditional commercials (not split-screen): 38
Minutes of ‘Side-by-Side’ commercials (split-screen): 13
See much more at Caws n Jaws.