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Kentucky final TV ratings

UPDATE: Last Saturday’s NASCAR Cup Series Kentucky 400 earned a 1.3 rating and 2.3 million viewers on NBCSN, down 19% in ratings and 16% in viewership from last year (1.6, 2.7M) and down 32% and 29% respectively from 2016 (1.9, 3.2M).

Martin Truex Jr.’s win ranks as the lowest rated and least-watched edition of the race (dates back to 2011).

Head-to-head, NASCAR trailed competing Major League Baseball coverage on FOX (1.5, 2.4M).

— Sports Media Watch —

Original post: 7-16-18