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Luber-finer joins Love’s on No. 34 for two races

Love’s Travel Stops (Love’s) will introduce another new partner to its race program with Front Row Motorsports. Luber-finer® will be the co-primary sponsor of Michael McDowell’s No. 34 Love’s Travel Stops Ford for two November races in the Monster Energy NASCAR Cup Series.

The heavy-duty filter company will co-sponsor the Front Row Motorsports entry for events at Texas Motor Speedway on Nov. 4 and ISM Raceway (Phoenix, Ariz.) on Nov. 11. The two-race program is the company’s first motorsports marketing partnership.

For more than 80 years, Luber-finer has manufactured heavy-duty and light-duty filters to provide protection for on-highway vehicles as well as for many off-road applications. The company has been a partner of Love’s Travel Stops since 2011.

"Luber-finer has worked closely with Love’s for several years now," said Layne Gobrogge, director of heavy duty marketing for Champion Laboratories. "During that time, we have been proactive in increasing our support to coincide with the company’s rapid expansion, especially during the past year with their acquisition of Speedco. This sponsorship represents our increased level of business with Love’s and the strength of our partnership. We’re proud to have our logo on the No. 34 car for these upcoming races."

Love’s Travel Stops is a long-time partner of Front Row Motorsports and has successfully used its NASCAR program to enhance business relationships with partners such as Luber-finer.

"Love’s does an amazing job introducing new partners to the world of NASCAR and the business opportunities that come with it," McDowell said. "We’re looking forward to having Luber-finer with us at Texas and Phoenix, and we hope it opens some doors to even more involvement in the future."

— Front Row Motorsports —