UPDATE: The NASCAR Cup Series playoffs from Martinsville (Va.) earned a 1.3 rating and 2.15 million viewers on NBCSN, down 24% in ratings and 22% in viewership from last year (1.7, 2.78M) and down 19% in both measures from 2016 (1.6, 2.67M).
Excluding rainouts, Joey Logano’s win was the lowest rated at Martinsville since at least 1999 and the least-watched since at least 2001.
In addition, it was the eighth race this season with less than a 1.5 rating, doubling the previous 17 seasons combined (four).
Five years ago, no Cup Series race all season had less than a 2.4 rating or 3.97 million viewers. Ten years ago, no race fell below a 3.0 or 4.83 million.
Original post 10-29-2018:
.@NBCSN earned a 1.3 overnight rating for yesterday's Monster Energy NASCAR Cup Series #FirstData500 @MartinsvilleSwy, off from a 1.6 for last year's race and a 1.5 in '16. pic.twitter.com/eZh4UbKowP
— Adam Stern (@A_S12) October 29, 2018