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Monster offered to extend title sponsorship

Monster Energy offered to extend its title sponsorship of NASCAR’s Cup Series for one additional year through 2020, sources say, but NASCAR rejected the overture because it’s set on switching to the new tiered model. Monster’s offer signals that the company remains satisfied with the NASCAR title sponsorship, which is worth around $20M annually. Monster is now in talks about becoming a lower-level official partner in the new three-tier model, most likely as a second-tier partner.(Sports Business Journal’s Adam Stern)(4-8-2019)