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NASCAR, The Action Network announce betting content partnership

NASCAR® today announced a new content partnership with The Action Network, the most trusted source for sports betting insights and analytics, as part of the sport’s continued push to educate and engage fans around legalized sports betting.

Each week, NASCAR.com will feature editorial content and analysis from The Action Network including expert PJ Walsh’s picks for NASCAR’s new props game, the NASCAR Props Challenge™. The Action Network will also share recommended picks and value bets for race winners and head-to-head driver matchups via race-day content published on NASCAR’s digital platform.

With the deal, NASCAR becomes the first sports league to partner with The Action Network around shared sports betting content.

“Sports betting presents a unique opportunity for NASCAR, so we want to immerse our fans in engaging and educational content around legalized gaming,” said Scott Warfield, NASCAR managing director of gaming. “We’re focused on strengthening NASCAR gaming content across platforms and The Action Network and its team of experts represent an integral part of our strategy.”

The NASCAR Props Challenge launched before the start of the 2019 race season as the sport’s first props-style game for fans. Leading up to each Monster Energy NASCAR Cup Series™ race, The Action Network will share tips on NASCAR.com and ActionNetwork.com/NASCAR to help players as they attempt to earn points and win prizes in the 10-question game.

The Action Network content will also help fans strategize around NASCAR Fantasy Live, NASCAR’s fantasy game revamped in 2018 to allow players to engage live during races and adjust driver rosters in real-time.

“NASCAR has always been at the leading edge of innovation,” said Chad Millman, Chief Content Officer, The Action Network. “We’re thrilled to be their partner as they continue to engage their audience with new and forward-thinking ideas.”

Today’s announcement is the latest in a series of partnerships designed to prepare NASCAR, the industry and fans for the future of sports betting in the U.S.

Last week, NASCAR announced a landmark partnership with Genius Sports to develop an official NASCAR gaming offering for legal sportsbooks. With access to NASCAR’s official data feed, Genius Sports will create a real-time gaming platform that provides up-to-the-minute odds as well as a suite of traditional wagers and prop bets.

NASCAR signed an integrity deal with Sportradar in 2018 to develop a comprehensive sports gambling policy for the industry. In another key move, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports-betting companies and licensed sportsbooks.