NASCAR designated Amazon Web Services (AWS) — the world’s leading cloud platform — as NASCAR’s preferred cloud computing, cloud machine learning and cloud artificial intelligence provider.
So, what does that mean exactly?
NASCAR will migrate more than 70 years of archival footage to the AWS cloud. Footage of every historical moment, photo-finish, classic pass, breathtaking wreck and championship-clinching race will live in the AWS cloud.
AWS is reviving NASCAR’s 70 years’ worth of archived footage and will introduce a digital video franchise on NASCAR.com titled This Moment in NASCAR History powered by AWS. Each week, AWS and NASCAR.com will deliver an iconic moment from the upcoming track’s illustrious past for fans to relive and experience. “This Moment in NASCAR History” debuts this week and will feature Ernie Irvan’s 1997 emotional “comeback” win at Michigan International Speedway.
NASCAR will leverage Amazon Rekognition — an AWS service that adds intelligent image and video analysis to applications — to automatically tag specific video frames with metadata, such as driver, car, race, lap, time, and sponsors so the industry can easily search those tags to surface the most iconic moments from past races. By using AWS’s services, NASCAR expects to save thousands of hours of manual search time each year, and will be able to easily surface flashbacks like Dale Earnhardt Sr.’s 1987 “Pass in the Grass” or Denny Hamlin’s 2016 Daytona 500 photo finish, and quickly deliver these to fans via video clips on NASCAR.com and social media channels.
— NASCAR.com —