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Bryna sponsoring J.J. Yeley at Richmond

Security Devices International Inc. d/b/a Byrna, an emerging non-lethal technology company, will make its Monster Energy NASCAR Cup Series debut as the co-primary sponsor of Rick Ware Racing in the Federated Auto Parts 400 at Richmond Raceway this weekend on the #52 Byrna Ford Mustang. The race will be broadcast on Saturday night at 7:30 EST on NBCSN with a radio broadcast on MRN radio.

JJ Yeley, the second driver ever to ever win the USAC "Triple Crown" and the all-time single season USAC winner, will drive the #52 Byrna Ford Mustang in Saturday night’s race under the lights.

Rick Ware commented, "We are excited to have Byrna back with us for Richmond. The company and its partners are working hard to get the word out about their home protection option and we want to be a part of that effort."

This continued marketing relationship builds on the introduction of the Byrna™HD to NASCAR fans earlier this year at Daytona Speedweek. Bryan Ganz, President of SDI, said "We’re excited to continue the relationship with Rick Ware Racing this season. We encourage all race fans to come by the booth and learn more about Byrna." Race fans can check out Byrna’s products and participate in promotional drawings all day Friday and Saturday at Booth 42 in the Midway, outside the racetrack next to the ticket stands. JJ Yeley will visit the Byrna booth both days to meet fans, sign autographs and take pictures.

Date Booth Hours JJ Yeley Visit Location
Fri., Sept. 20, 2019 10:00AM EST – 7:00PM EST 3:15 PM – 3:45 PM Booth #42
Outside Ticket Stands
Sat., Sep. 21, 2019 10:00AM EST – 7:30PM EST 4:30 PM – 5:00 PM Booth #42
Outside Ticket Stands

The Byrna™ HD is a disruptive new non-lethal device aimed at the home defense and personal security markets. It recently received high marks for its deterrent value, ease of use, effectiveness, and fun factor from Sootch00, a well-known gun reviewer. His video, viewable on YouTube, demonstrates the debilitating nature of Byrna’s HD’s kinetic and chemical irritant projectiles and their effect, providing plenty of time to secure and protect yourself and your loved ones.

The Byrna HD’s lack of recoil and accuracy at 60 feet contribute to its broad appeal. It provides an effective option in situations where firearms are not allowed or that don’t necessitate lethal force, with less personal exposure than may result from use of a firearm. Gun enthusiasts who want a less lethal device in their collection will appreciate this precision piece of equipment. The Byrna also provides five times the personal safety zone of pepper spray or a stun gun, making it particularly attractive to boaters, campers, women, and anyone whose daily activities puts them in isolated areas or at risk of becoming a victim.

The Byrna can be shipped directly to your home, is available for sale in several colors and has a starting price of just $349. For more information, please visit Team Byrna this weekend at Booth 42 at the Richmond Raceway Midway this or go to www.byrna.com.

— Security Devices International —