KANNAPOLIS, North Carolina (Oct. 2, 2019) – Kevin Harvick advanced to the Round of 12 of this year’s NASCAR playoffs and it starts with Sunday’s Dover 400 at Dover (Del.) International Speedway.
This weekend at the track known as “The Monster Mile,” most of the talk will be about the driver and his No. 4 Busch Beer / All HARVICK Ford Mustang for Stewart-Haas Racing (SHR).
Busch loves sponsoring Harvick – no other driver more perfectly represents its brand. But in the NASCAR world, the name Busch doesn’t just stand for crisp, cold, refreshing beer, and it’s been giving free advertising to Harvick’s rivals for too long. So, to show its appreciation for Harvick and to make sure there is no confusion about who the brand’s guy truly is, Busch is going All–HARVICK in Dover for the NASCAR Cup Series race.
Every Busch branded item at Dover will now say “HARVICK,” instead. This won’t just be the paint scheme on Harvick’s No. 4 Ford Mustang or his firesuit, but everything at the track – even the Busch beer at the concession stands – will have the driver’s name.
— True Speed Communication —
Turns out we’re not the only ones named “Busch.” So, we’re taking a break from giving those other guys free advertising and giving @KevinHarvick the spotlight. Look for the Harvick car this week at Dover! pic.twitter.com/mrB0uhoVKZ
— Busch Beer (@BuschBeer) October 2, 2019