Jayski's Silly Season SiteJayski's Silly Season Site
RICHMOND, VIRGINIA - SEPTEMBER 20: Christopher Bell, driver of the #20 Rheem Toyota, celebrates after winning the NASCAR Xfinity Series GoBowling 250 at Richmond Raceway on September 20, 2019 in Richmond, Virginia. (Photo by Sean Gardner/Getty Images) | Getty Images

Go Bowling renews with Richmond for XFINITY race sponsorship

Richmond Raceway extends its relationship with the bowling industry as Go Bowling will return for the third consecutive season as the entitlement sponsor for the fall NASCAR Xfinity Series (NXS) race in 2020. The Go Bowling 250 will return “under the lights” as the NXS Regular Season Championship race on Friday, Sept. 11, 2020.

“Go Bowling continues to grow their presence in the greater Richmond region through our relationship at Richmond Raceway,” said Richmond President Dennis Bickmeier. “We appreciate our relationship with the Go Bowling brand, and look forward to continuing to work together to bring the community of bowling and motorsports fans together at America’s Premier Short Track.”

Go Bowling is entitlement sponsor for the Go Bowling at The Glen NASCAR Cup Series race at Watkins Glen International. The brand previously has been an entitlement sponsor at Kansas Speedway and Pocono Raceway, as well as a sponsor for several teams at various levels of the sport including Stewart-Haas Racing.

“Through our collaboration with Richmond Raceway, we continue to see the results of amplifying our message on the benefits of bowling to race fans at the track and across a national audience on television and radio,” said John Harbuck, President of Strike Ten Entertainment. “We look forward to continuing our partnership with Dennis Bickmeier and the team at Richmond as it brings tremendous value in providing top of mind awareness for the sport of bowling across the country. As the Go Bowling 250 decides the NASCAR Xfinity Series Regular Season Championship next season, the event will be even bigger in 2020.”

Go Bowling is the consumer-facing brand of the bowling industry. Its website, GoBowling.com, is the go-to site for consumers to learn more about the sport of bowling, including information about 2,000 bowling centers around the country. The site helps fans find local bowling centers, promotional offers, bowling video tips, and other bowling information. To learn more about Go Bowling, visit gobowling.com.

Richmond Raceway and the bowling industry have partnered to host the PWBA Tour Championship the last three years (2017-2019). As part of the initial partnership, four bowling lanes were installed in the historic Old Dominion Building for the PWBA Tour Championship, following the tournament the lanes are open for fan experiences over the race weekend.

Kids 12 & under receive special discounts on grandstand tickets and FanGrounds passes at Richmond. For the Go Bowling 250 NXS Regular Season Championship and ToyotaCare 250 Gander Trucks races, kids 12 & under are free in all grandstand sections with a ticketed adult. For Cup races, kids 12 & under are $25 off in every grandstand section. Richmond also offers kids 12 & under a special price for the FanGrounds for single-day admission and race weekend passes. For more information on kids pricing, visit richmondraceway.com/kidstickets.

Richmond Raceway 2020 Season

Richmond will host the Toyota Spring Race Weekend on April 18-19. The NASCAR Gander RV & Outdoors Truck Series returns to America’s Premier Short Track for the ToyotaCare 250 “under the lights” on Saturday, April 18. This will be the first Gander Outdoors Trucks race at Richmond since 2005. NASCAR’s best will compete in the TOYOTA OWNERS 400 NASCAR Cup Series race on Sunday, April 19.

For the first time in 11 years, the NTT IndyCar Series will race at Richmond “under the lights” on Saturday, June 27. Richmond will host a festival headlined by the NTT IndyCar Series, welcoming fans to engage in a speed-themed weekend event on June 26-27.

The road to the 2020 NASCAR Cup Series championship will lead through Richmond on Sept. 11-12. The Action Track will be the second race of the first round of the NASCAR Cup Series Playoffs for the ninth annual Federated Auto Parts 400 on Saturday, Sept. 12. Richmond will also host the Go Bowling 250 NASCAR Xfinity Series Regular Season Championship race on Friday, Sept. 11. This will be the 28th consecutive year the fall race weekend is “under the lights” at Richmond.

NASCAR and INDYCAR tickets are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com.

Richmond Raceway