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41 Pag Haas 3q 01

Production Alliance Group joins Cole Custer for Vegas race


This weekend the No. 41 machine will have a different look. Production Alliance Group (PAG) will share the No. 41 livery with Haas Automation for the first time this season. PAG is a premium live-event and creative development company based in Tustin, California. If you’ve ever been to a concert, award show, sporting event, or corporate event chances are you’ve seen PAG in action. From the lights to the sound, and everything in-between, PAG is the creative mind and execution behind it all.

What makes the PAG relationship unique with the No. 41 team, is President and CEO, Dale Sahlin met Custer in victory lane at Auto Club Speedway after Custer won the Production Alliance Group 300 Xfinity Series race there in March of last year. Sahlin and Custer formed a relationship which led to PAG increasing their presence within NASCAR to SHR’s Xfinity Series last season and now to the Cup Series.

In the Xfinity Series at Las Vegas, Custer has five starts with three consecutive pole awards – September 2018 and both 2019 events. In total, he has two top-five and four top-10 finishes, along with 54 laps led at the mile-and-a-half venue. The Ford driver has an average starting position of 5.4 and an average finishing position of 7.2. Custer also has one Vegas start in the NASCAR Gander RV & Outdoors Truck Series. In October 2016, he started and finished in the third position and led three laps.

— True Speed Communication —