On Sunday, NASCAR returned to ‘real’ racing at Darlington Raceway, leaving cyberspace and virtual tracks behind. As will always be the case, the commercials returned, too. Whether they are irritating interruptions, or chances for folks to run for more snacks, commercials are a reality for NASCAR fans on race day. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 The Real Heroes 400
Start time to record race/commercial periods: 3:35 PM
End time to record race/commercial periods: 7:22 PM
Total minutes of complete race broadcast: 227
Minutes of race broadcast: 179
Minutes of traditional commercials: 48
Minutes of side-by-side commercials: 3
Total number of commercials: 120
Total number of companies or entities advertised: 55
Total number of traditional commercials (not split-screen): 112
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 8
Total number of companies or entities advertised: 8
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 2
Companies seen the most in commercials during this broadcast: Geico (6 times); Busch Beer (5 times); ChevyCares.com (5 times); Toyota (5 times); Ford (5 times)
See much more at CawsNJaws.