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Martinsville TV ratings: UPDATE

Wednesday’s NASCAR Cup Series race from Martinsville (Va.) averaged 1.71 million viewers on FS1, topping only a midweek Charlotte race two weeks ago (1.51M) as the least-watched Cup Series race since at least 2000. The three midweek races this season now rank among the 11 least-watched over the past two decades, with Darlington just outside of the bottom ten (2.09M). Combined, the three races have averaged 1.78 million viewers on FS1, 39% below the network’s average for its lone Sunday race this season at Bristol (2.93M). If weak by NASCAR standards, the race did well enough for cable, ranking fifth for the night in adults 18-49. Viewership comfortably topped the competing Major League Baseball draft on ESPN and MLB Network (611K).

Sports Media Watch

Original post: FS1 saw an increase in ratings from Wednesday night’s race from Martinsville, following a season-long trend to date, despite rain delays and the two-month hiatus from competition.