Thursday’s NASCAR Cup Series race from Kansas averaged a 0.9 rating and 1.47 million viewers on NBCSN, marking the least-watched Cup race on any network since at least 2001. The previous low was 1.51 million for another midweek race this season, Charlotte on FS1 in May. The 0.9 rating tied Charlotte as the lowest since at least ’01.
Midweek races now account for the three smallest Cup Series audiences since at least 2000, with Martinsville in June ranking third (1.71M).
The four midweek Cup Series races this season have averaged 1.71 million viewers across FS1 and NBCSN, down 37% from the average for Sunday races on those networks (2.73M). Adding in last week’s NASCAR All-Star Race, the midweek average of 1.75 million is still down 36% from Sunday levels.