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Bass Pro Shops, TrueTimber and Black Rifle Coffee add 16 races to sponsorship of Noah Gragson


Noah Gragson will carry a trio of familiar partners on board JR Motorsports’ No. 9 Chevrolet as the NASCAR Xfinity Series enters the last half of the 2020 season. JRM announced today that Bass Pro Shops, TrueTimber® Camo and Black Rifle Coffee Company will stay on as co-primary partners with Gragson for an additional 16 races as he pursues an NXS championship.

All three brands were announced earlier this year as partners with JRM’s No. 9 team and were part of Gragson’s season-opening win at Daytona International Speedway.

"For Johnny [Morris] and the folks at Bass Pro Shops, along with Rusty [Sellars] of TrueTimber, to step up like this says so much about their commitment to our sport," said Dale Earnhardt Jr., owner of JR Motorsports. "I’ve known both Johnny and Rusty for a long time, and their support means a lot to every employee at JR Motorsports."

With more than 177 retail locations throughout the United States and Canada, Bass Pro Shops stands as the trusted source for quality fishing, hunting, boating and outdoor sporting goods. TrueTimber®, the proprietary camo brand sold at Bass Pro Shops, provides realistic camouflage patterns that offer better concealment and versatility in the outdoors. Based in Salt Lake City, Black Rifle Coffee is a premium, small-batch, roast-to-order coffee company carried at Bass Pro Shops.

"All of us at Bass Pro Shops and Cabela’s could not be more proud to partner with Dale Jr., Noah, JR Motorsports, and our friends Rusty Sellars at TrueTimber and Evan Hafer at Black Rifle Coffee," said Johnny Morris, founder and CEO of Bass Pro Shops. "Noah is quite the competitor, and it has been a thrill watching him compete this season. Go get ’em, Noah!"

Gragson, now in his second year driving for JR Motorsports, followed up his breakthrough win at Daytona with another at Bristol Motor Speedway in June. The 22-year-old sits third in the NXS championship standings with two wins, eight top-five and 11 top-10 finishes in 2020.

"Bass Pro Shops, TrueTimber Camo and Black Rifle Coffee were with me during the biggest win of my career at Daytona International Speedway, and I feel honored that they are coming back for more races this year," said Gragson. "I’ve gotten to know Johnny [Morris] well over the past few months and experiencing Victory Lane together in Daytona was a special moment. It’s something I will never forget."

Gragson is one of five series regulars with multiple NXS wins on the season.

— JR Motorsports —