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Commercial breakdown: 2020 Firekeepers Casino 400


The first race of a Cup double-header weekend had its Invocation, National Anthem, and call to start the engines scrapped on Saturday, as the Xfinity race took longer than expected to complete. Despite the missing pieces, an exciting race took place. Of course, the broadcasters didn’t forget the commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Firekeepers Casino 400

Start time to record race/commercial periods: 4:59 PM
End time to record race/commercial periods: 7:43 PM
Total minutes of complete race broadcast: 164
Minutes of race broadcast: 139
Minutes of traditional commercials: 25
Minutes of side-by-side commercials: 11

Total number of commercials: 90
Total number of companies or entities advertised: 36
Total number of traditional commercials (not split-screen): 64
Total number of companies or entities advertised: 35
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 21
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 4

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