Sunday, at Michigan, proved that despite a whole lot of racing happening in a short period of time, this would not diminish the Harvick/Hamlin battle intensity. They fought like warriors till the last second of the race. The commercial interruptions fought for race fans’ attention as well. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Consumers Energy 400
Start time to record race/commercial periods: 4:30 PM
End time to record race/commercial periods: 6:58 PM
Total minutes of complete race broadcast: 148
Minutes of race broadcast: 117
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 6
Total number of commercials: 83
Total number of companies or entities advertised: 41
Total number of traditional commercials (not split-screen): 67
Total number of companies or entities advertised: 37
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 16
Total number of companies or entities advertised: 13
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 3
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