If Jan, the lovely pitchwoman in the Toyota ads, is a NASCAR fan, then she is enormously pleased with the outcome of the Saturday Dover Cup race. The first three spots were taken by the very cars she entices viewers to buy. There were other enticements in the form of commercials during the broadcast as well. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Drydene 311
Start time to record race/commercial periods: 4:00 PM
End time to record race/commercial periods: 6:47 PM
Total minutes of complete race broadcast: 167
Minutes of race broadcast: 144
Minutes of traditional commercials: 23
Minutes of side-by-side commercials: 12
Total number of commercials: 86
Total number of companies or entities advertised: 40
Total number of traditional commercials (not split-screen): 58
Total number of companies or entities advertised: 34
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 28
Total number of companies or entities advertised: 16
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5
See much more at CawsNJaws.