Following Sunday’s race, it has become clear that Kevin Harvick and Denny Hamlin are competitors with comparable skill sets and equal desire to win. It could be said that, if each driver were candy bars, they would be the left and right sides of Twix. While there were no ads for Twix bars during the race broadcast, there was one for Reese’s. For those of you who like to know precisely how many commercials there were, what companies were represented, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2020 Drydene 311 – Day 2
Start time to record race/commercial periods: 4:00 PM
End time to record race/commercial periods: 7:16 PM
Total minutes of complete race broadcast: 196
Minutes of race broadcast: 168
Minutes of traditional commercials: 28
Minutes of side-by-side commercials: 12
Total number of commercials: 99
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 68
Total number of companies or entities advertised: 39
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 23
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5
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