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Commercial breakdown: 2020 Federated Auto Parts 400


A few days before Sunday’s Cup race, Brad Keselowski confidently predicted he might be the dominant force and ultimate winner. Some fans found the prediction a pleasant aspiration, others hoped his extrasensory hunch was way off base, and others were just looking forward to a good race with no rain delays, no matter who was the winner. It’s like that with commercials during the broadcast: some folks like the breaks to get more chips from the kitchen, some hate them with great fury, and others just accept them because they come with the racing package. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2020 Federated Auto Parts 400

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:44 PM
Total minutes of complete race broadcast: 194
Minutes of race broadcast: 164
Minutes of traditional commercials: 30
Minutes of side-by-side commercials: 12

Total number of commercials: 102
Total number of companies or entities advertised: 41
Total number of traditional commercials (not split-screen): 76
Total number of companies or entities advertised: 38
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 14
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast: 5

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