NASCAR has paused its advertising relationship with Barstool Sports, the result of both a COVID-forced adjustment on marketing and due to sensitivities around social-justice protests this summer.
NASCAR confirmed to THE DAILY that it is not currently spending with Barstool Sports, and added that it has had to adjust much of its marketing and media spends due to the pandemic.
Portnoy actually revealed that the deal had been paused in a late September episode of the “Dave Portnoy Show” podcast, but those comments received almost no attention in the NASCAR industry.
This isn’t true at all. @ClintBowyer and I had nothing to do with @NASCAR marketing. We did our own shit independent of them. NASCAR had nothing to do with the pod and nothing to do with us starting or stopping it. https://t.co/r4mjTCc9iq
— Dave Portnoy (@stoolpresidente) October 9, 2020