iRacing this week will announce that [Dale] Earnhardt [Jr] is now an official employee of the Massachusetts-based company, being named an executive director and part of its management committee.
The talks were consummated when Earnhardt challenged his management team to formalize a relationship he has been building informally for years. The deal includes Earnhardt receiving a set compensation as an endorser with additional financial incentives that could see the deal become more lucrative for the former driver.
“We’re elated to officially welcome Dale to the iRacing team as an executive director of the company,” [John] Henry, the owner of iRacing, wrote in a statement. “For more than 20 years, Dale has been a passionate advocate of sim racing whose efforts to improve the product have dramatically shaped our direction as a company and relationships throughout the sport for the better. Through all this time, he’s never been paid a penny for his contributions. After discussions earlier this year, we’ve pursued a mutual interest in having him come on board as an official member of the company, and we look forward to continuing our growth with Dale’s guidance for years to come.”