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2 Keystone Light
Keystone Light will sponsor Brad Keselowski in the Coca-Cola 600 at Charlotte Motor Speedway. Image from Team Penske.

Keystone Light to sponsor Brad Keselowski in Coca-Cola 600

Molson Coors is switching its lead brand in NASCAR from Miller Lite to Keystone Light as it looks to compete with fellow value category entry Busch Beer. Molson Coors has been a partner of Team Penske for more than three decades and used to sponsor most of the season on the No. 2 Ford driven by Brad Keselowski with a blue paint scheme. The company is now down to just one primary and several associates annually — this year at the Coca-Cola 600 on Memorial Day weekend.

This will be Molson Coors’ 11th season with Keselowski.

Sports Business Daily