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Keen Parts 78
Keen Parts will sponsor Live Fast Motorsports in multiple races. Image from Live Fast Motorsports.

Keen Parts sponsoring Live Fast Motorsports in 2021 UPDATE

UPDATE: Live Fast Motorsports rolls out today the team’s scheduled races with Keen Parts, under the CorvetteParts.net umbrella, on-board the No. 78 Ford Mustang for the 2021 NCS.

Between the team co-owner BJ McLeod, and Tom and Tj Keen, the partnership for the 2021 NCS is a continuation of a longtime relationship. The Corvette parts supplier has been a proud partner of McLeod’s team in the Xfinity Series, B.J. McLeod Motorsports, since their debut season in 2016.

The schedule for CorvetteParts.net in the 2021 NCS is as follows, with broadcast information noted in the graphic.

  • April 10 – Martinsville Speedway
  • May 9 – Darlington Raceway
  • Aug 22 – Michigan International Speedway
  • Sept 5 – Darlington Raceway
  • Sept 11 – Richmond Raceway
  • Oct 31 – Martinsville Speedway

Tom and Tj are no stranger to supporting drivers in NASCAR’s top series. 2021 marks ten years of the Keens sponsorship and involvement in the sport. Over the last five seasons, their company served as a primary partner at Go Fas Racing in the NASCAR Cup Series. The 2021 schedule announcement with Live Fast Motorsports finds McLeod and CorvetteParts.net both seeking to move forward throughout the season and continuing to grow together, as a new NCS team and a long-time partner to NASCAR.

“Racing season is upon us here at Keen Parts! Tom and I are super excited to be back with BJ in the Xfinity Series running four races with Ryan Ellis who we just think so much of and want to help him fulfill his desire to back in a race car,” said Tj Keen. “This year we are also teaming up with BJ, Matt Tifft and Joe Falk for six cup races which we are super excited to be a small part of this new and upcoming cup team. Working with BJ and his crew in the past, we have formed a friendship and knowing the crews makes it a lot easier integrating with a new team for Keen Parts. We cannot wait to be able to get back into the garage and to be a part of this new adventure.”

“Live Fast Motorsports is so excited to join the relationship with Keen Parts, continuing the relationship that BJ and Keen Parts have had over the years,” said team co-owner Matt Tifft. “The love and passion of racing and all things cars is something that Live Fast and Keen Parts share, which is what makes this partnership so fun. We cannot wait to run the 2021 season races with the #78 Mustang and Keen Parts together and look forward to success this year!”

CorvetteParts.net will make its first appearance on the No. 78 Ford Mustang with BJ McLeod behind the wheel at Martinsville Speedway on Saturday, April 10, 2021 at 7:30 p.m. ET live on FS1 and MRN radio.

— Keen Parts/CorvetteParts.net —

ORIGINAL POST 12-1-2021: Live Fast Motorsports announces today that Keen Parts, under the CorvetteParts.net umbrella, will sponsor the No. 78 Ford Mustang in multiple NASCAR Cup Series races during the 2021 season.

CorvetteParts.net will make its first appearance on the car at Martinsville Speedway on Saturday, April 10. Their additional races will be announced at a later date.

The partnership is a continuation of a longtime relationship between Live Fast team co-owner B.J. McLeod and Tom and TJ Keen. The Corvette parts supplier has been a proud partner of McLeod’s team in the Xfinity Series, B.J. McLeod Motorsports, since their debut season in 2016.

“It is very special to us to have them on our car because of the relationship we have had with them over the last four years,” said McLeod, who will drive the No. 78 Ford Mustang. “It’s just really cool to have them on board, and it’s truly special to have them be our first sponsor announced on the Cup Series team formed by Matt Tifft and myself.

“I’ve always said relationships are everything, and they are a big part of our team, and will provide a lot of help in getting the Cup Series team started.”

Tom and TJ are very familiar with supporting competitors in NASCAR’s top series. 2021 marks ten years of the Keens sponsorship in NASCAR. Over the last five seasons, their company served as a primary partner at Go Fas Racing in the NASCAR Cup Series. With today’s announcement, McLeod and CorvetteParts.net are looking forward to continuing to grow together.

“CorvetteParts.net has been with B.J. McLeod and B.J. McLeod Motorsports for quite some time, and it’s a very big deal for us to continue our relationship with B.J. through Live Fast Motorsports,” said TJ Keen. “This partnership keeps everything in the family by moving with him from the Xfinity Series into the Cup Series.

“We were a part of Go Fas Racing as a partner, and it was important for our company to continue supporting the Cup Series and show our belief in NASCAR through this relationship. We’re proud to continue working with B.J. and to help both he and Matt Tifft grow into their new roles.”

McLeod looks at Tom and TJ Keen as family and appreciates how they go above and beyond for their partners. The at-track experience is a big part of Keen Parts being a NASCAR sponsor, and TJ is always there to lend a helping hand.

“She’s not a sponsor that comes and hangs out, which is great for those who do, but she actually goes and gets ice for the cooler and cooldown unit, pushes the car through tech,” said McLeod. “She’s always hands-on and likes to be around the garage and see things going on. It’s really difficult for them not to be able to come to the track right now because of COVID-19 restrictions, so it means a lot to us that they are still willing to support our new endeavor and help us get off the ground and get going.

“They’ve been a part of our family for the last five years, and they’re going to be a part of our family for the foreseeable future. It says a lot of their character to stick with the program and start with us as a new Cup team even with the hard times everyone is facing right now.”

The 2021 NASCAR Cup Series season begins at Daytona International Speedway on February 14.

— Live Fast Motorsports —