Joey Gase Talladega
Eternal Fan and Joey Gase Bring First Ever Fan Generated NFT Program to NASCAR Cup Series. (Image from BZ Strategic Partners)

Eternal Fan and Joey Gase Bring First Ever Fan Generated NFT Program to NASCAR Cup Series

NASCAR fans are being invited to upload their own pictures into a photo-mosaic and participate in the creation of an indelible NFT artifact signifying our historic era.  For the first time ever, NFT Blockchain will be used to create a one-and-only digital original comprised of thousands of individual uploaded images, with proceeds benefitting Gase’s Donate Life and OPO partners.

This weekend, Joey Gase will be competing in the NASCAR Xfinity and NASCAR Cup Series races at Talladega Superspeedway. He’ll use both races to honor Davey Allison and his family for the gift that helped save 4 lives and enriched many others plus encouraging fans to register to be an organ donor in Davey’s honor at  Both of Gase’s cars will be adorned with the No. 28, which was made famous by NASCAR hall of famer, Davey Allison, who died tragically in a helicopter crash in 1993.

Eternal Fan will serve as an associate sponsor on both of Gase’s race vehicles over the course of the weekend.  Both Gase and Eternal Fan call Iowa home and have been racing together since 2017.

To help bring even more attention and donations to the organization, Gase, along with Eternal Fan CEO, Matt Linn, have partnered with Picture Marketing, a California based agency that offers virtual event software.  Picture Marketing has recently developed a new product that automates the minting of NFT images that are offered for auction to sports players and fans.

Anyone can join the program and upload their photo here: to be a part of the historic program and have their photo appear in the final mosaic.  All registered participants will be invited to pledge a donation to Joey’s Donate Life and OPO partners with the Blockchained mosaic being awarded to one lucky participant.


  • Joey Gase, Driver of the Ford Mustang: “I have surrounded myself with some great people over the years and they are really helping me make my racing program as efficient as possible when it comes to the off-track activity. I want to thank Matt Linn and Brad Zimmerman for all of their efforts as the real benefactor will be our Donate Life partners as they continue their important journey with families all over the country.  I also wanted to give a special thank you to the entire Allison family and NASCAR for allowing us to honor Davey and his gift by bring the No. 28 back to his home track.”
  • Matt Linn, Eternal Fan CEO: “We are extremely honored to partner with Joey as he pays tribute to an icon, Davey Allison, while raising awareness for Donate Life. Working with Joey, over the years, has created synergy, as we have showcased how Fans can celebrate the love of their sport.  We believe this first of its kind NFT program will generate awareness for organ donation while providing the racing community a chance to be a part of remembering Davey.  Fan in life, fan after life®”
  • Ron Tonini, Picture Marketing CEO: “We are thrilled to launch our new product, Blockchain Photos, in conjunction with this great cause. Everyone is buzzing about NFT and Blockchain solutions. It will be fun for the fans to participate in an activity that makes it ‘real’ and especially gratifying to invite fans to share the passion that Joey Gase, Matt Linn, and the Allison family have brought to bear around the importance of organ donation. Uploaders will be invited to pledge a donation to Donate Life, and one lucky fan will walk away with the official blockchain version of the final mosaic.”

— BZ Strategic Partners/ Eternal Fan —