Motivational speaker and life coach Tony Robbins is among the handful of celebrities making the rounds at Charlotte Motor Speedway ahead of the Coca-Cola 600, and he’s planning to be around NASCAR races a lot more in the future. Robbins is considering investing in Trackhouse Racing, the Cup Series team co-owned by Pitbull and Justin Marks.
“I love that it has a social impact while you’re enjoying the sport,” Robbins told the Observer.
Robbins said discussions on the amount he invests will come later, but he says he’ll “join in at some level for sure.” He’s attending Sunday’s race as a guest of Pitbull, who’s real name is Armando Christian Pérez. Robbins said he’s a longtime friend of Pérez, and the pair has collaborated on events and concerts.