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41 Code 3 Associates Profile V3
Cole Custer #41 Code 3 Associates to run at Atlanta. Image Stewart Haas Racing

Cole Custer ushering in 60th Cup start this weekend with Code 3 Associates partnership

Riding along with Cole Custer and the No. 41 team for the first time this season will be longtime SHR partner Code 3 Associates, which has been a hero to animals for more than 30 years. If disaster strikes, Code 3 will deploy its Animal Rescue Team to help in emergencies like hurricanes, fires and floods. Since April 21, fans have had the opportunity to see their name featured on the No. 41 Code 3 Associates Ford this weekend. The fundraising campaign generated $4,100 in donations and, as a result, the names of 90 donors will appear on the decklid of Custer’s racecar.

Sunday’s 400-mile race will be Custer’s milestone 60th Cup Series start and his third at Atlanta. In his first Cup Series start there in June 2020, Custer posted a 19th-place finish.

In his three Atlanta starts in the NASCAR Xfinity Series, Custer’s best was his most recent, when he qualified his No. 00 SHR Ford on the pole and finished second by .191 of a second to Christopher Bell in the February 2019 race. Custer finished 10th in his Atlanta Xfinity Series debut in 2017 before returning in 2018 to qualify fourth but seeing his race end early after a lap-10 accident.

Code 3 Associates is dedicated to providing professional animal disaster response and resources to communities, as well as providing professional training to individuals and agencies involved in animal related law enforcement and emergency response. The organization’s mission is accomplished through hands-on animal rescue and care operations during disaster events, and through its certified animal welfare training seminars, which include animal cruelty training for investigators.

— Stewart Haas Racing —