Commercial breakdown: Quaker State 400

Despite threatening skies, the only delay in the Cup race at Atlanta Motor Speedway was for the patching of a pothole.  Despite the best attempts of the Skittles Gummies No. 18 Toyota (with Kyle Busch at the wheel), nothing gummed up the Gear Wrench No. 1 Chevy (with brother Kurt Busch driving) for the win.  Despite the usual commercials throughout the broadcast, NBCSN showed the last hour only using side-by-side ads.  For those who would like to know precisely how many commercials there were during the race, and how many side-by-side ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2021 Quaker State 400

Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods:  6:58 PM
Total minutes of complete race broadcast:  208
Minutes of race broadcast:  172
Minutes of traditional commercials:  36
Minutes of side-by-side commercials:  10

Total number of commercials:  112
Total number of companies or entities advertised:  45
Total number of traditional commercials (not split-screen):  83
Total number of companies or entities advertised:  39
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen):  29
Total number of companies or entities advertised:  17
Number of times NBCSN utilized ‘Side-by-Side’ commercials during the broadcast:  5

Companies seen the most in commercials during this broadcast:  Xfinity (10 times); Sonic (6 times); Coca-Cola (5 times); Geico (5 times); Credit Karma (5 times)

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