Darlington TV ratings UPDATE

UPDATE: The NASCAR Cup Series playoff opener from Darlington (S.C.) averaged a 1.4 rating and 2.46 million viewers on NBCSN last Sunday evening, marking the largest audience of the first race of the playoffs since Chicagoland in 2016 (2.69M).

Denny Hamlin’s win, which peaked with 2.7 million viewers, was flat in ratings and inched up 1% in viewership compared to last year (1.4, 2.43M) but declined 27% and 33% respectively from 2019, when the race was severely delayed due to rain (1.1, 1.86M).

Sports Media Watch

ORIGINAL POST 9-8-2021: NBCSN earned a 1.43 rating with 2.458 million viewers for Sunday’s Cook Out Southern 500 NASCAR Cup Series race at Darlington Raceway.

The numbers are up slightly from 2020.