NASCAR’s Cup Series had its first race of the regular season on cable network FS1, and predictably took a significant hit in audience. Saturday’s night’s race at Martinsville averaged a 1.10 Nielsen rating and 1.885 million viewers per numbers from ShowBuzzDaily.com. That was down by more than half from the previous week’s race on FOX (2.30/3.958m).
The Xfinity Series race at Martinsville came closer to matching last year’s audience despite running on Friday night rather than 2021’s Sunday noon start.
The FS1 telecast averaged 0.51/854,000 viewers, compared to last year’s 0.55/886K. Camping World Trucks averaged 0.29/455,000 on FS1 Thursday night.
— Racer —
.@FS1 earned a 1.10 rating and 1.885 million viewers for Saturday night's @NASCAR Cup Series race at Martinsville; no direct comparison as the comparable events there in recent years were all on other days of the week.
🔳 For the year, NASCAR is up 17% from '21 (4.454M average). pic.twitter.com/qVanldYZp6
— Adam Stern (@A_S12) April 12, 2022